Stride down to any business burgeoning place in India; you will more often find several young and dynamic individuals who are aspiring to catapult their career with a business involving low investment. But perhaps they are unaware of the start-up process, or the steps to start from before the inception of their business. In order to help them, here is a definitive guide which will help them discern the right objectives to be kept in mind before launching any small investment business. Let’s proceed. Deciphering the Essential Steps to Launch a Business with Low Investment in India: Understanding The Prerequisites And Preparation: Launching a new business is a learning curve. You got it right! Be prepared for facing numerous loopholes and pitfalls coming your way to initiation; but don’t take them as your failures instead count them as a learning source. Similarly, when you achieve small success or a profit, don’t let the moment overwhelm you with happiness, as you have a long way to go and it’s just a start. Apart from this mindset, the very first thing you’ll be going to need is a detailed business plan. This plan will include everything from the financial budget to arranging office space, estimation of number of employees, working capital, sourcing of inputs and other chores. Keeping Updated With The Latest Trends: To start with any business; you must essentially know the latest trends in market. Admittedly, there are tools, strategies, preferences, fickle public attitude, audience pattern etc. which has no consistency and keeps on changing, so, better stay updated with the changing trends and you can abreast this by reading various advertising journals, trade publications etc. Building a Great Website: Build an attractive user-friendly website that is easily downloadable, free from any kind of clutter and covers all kind of information of your services, your contact details, services and specialization etc. Also make the best possible measures to keep it SEO friendly and dynamic in nature, where people can always make a purchase of your goods online. It should have all the ability to capture contact information whosoever visits your website. Sales and Marketing: This is something really you need not to be taught. Building the clientele and increasing the prospects is the foremost objective of any businessman, when he thinks of catapulting a business. To do an effective campaign in sales and marketing and in order to promote yourself you can take help of both tangible and intangible advertising and marketing methods. For example, you can do digital marketing of your website to place it on top position of major search engines and you can even go for flyers, hoardings, and advertisements in order to make the best promotion. Making Advance Provisions For Paying Taxes: Gear up yourselves for paying your tax regularly, when starting a business in India. For your information, there are 20 different taxes that generally people pay here. You may contact CAG office to enquire of the tax you are required to pay. Following these simple principles for starting a small investment business, you will cross the basic level where you’ll have the clear understanding of prerequisite conditions and preparations to initiate any business with a great tempo.